– by Jessica Lillian – Editor, Solar Industry Magazine
Even as the costs of solar power continue to decline, a widespread perception from the public and many policymakers that solar is “too expensive” remains stubbornly in place – much to the frustration of advocates and industry professionals.
A new study challenges this assumption by delving into the numbers to compare the actual costs and benefits of solar power projects. The results confirm several key widespread public benefits of solar power and could provide the industry with a valuable weapon in the public-perception fight – a battle that remains crucial for long-term viability and growth.
The report, authored by Richard Perez at the University of Albany, Ken Zweibel at the GW Solar Institute and Thomas E. Hoff of Clean Power Research, focuses on tangible benefits that solar power generation delivers to utilities, ratepayers and taxpayers.